They are targeting children.
2. What do you think are the main key messages that the clip is trying to communicate?
It wants people to see that CFL bulbs are much better than indescandent bulbs, as they save more energy than the indescandent bulbs.
3. Do you think the clip is effective? Why or why not?
Yes, as it is animated/a cartoon and therefore it attracts more people.
4. How do you think the messaging/clip could be further improved?
They could give more examples.
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